Chris Mercer

Founder and Chief Executive Officer at Mercer Capital
(901) 685-2120

Chris began his valuation career in the late 1970s. He has prepared, overseen, or contributed to more than a thousand valuations for purposes related to MA, litigation, and tax, among others.

In addition, he has served on the boards of directors of several private companies and one public company.

Chris has extensive experience in litigation engagements including statutory fair value cases and business damages and lost profits. He is also an expert in buy-sell agreement disputes.

Designations held include Accredited Senior Appraiser (ASA) from the American Society of Appraisers, Chartered Financial Analyst (CFA) from the CFA Institute, and Accredited in Business Appraisal Review (ABAR) from the Institute of Business Appraisers.

In 2011, Chris was appointed to the International Valuation Professional Board of the International Valuation Standards Committee (IVSC). The role of the International Valuation Professional Board is to promote the development of the valuation profession globally. Prior to this appointment, Chris served as the Chairman of the Standards Committee of the American Society of Appraisers.

Chris is a prolific author on valuation-related topics and a frequent speaker on business valuation issues for national professional associations and other business and professional groups.

Books authored by Chris include:

  • Unlocking Private Company Wealth: Proven Strategies and Tools for Managing Wealth in Your Private Business (Peabody Publishing, 2014)
  • Buy-Sell Agreements for Closely Held and Family Business Owners: How to Know Your Agreement Will Work Without Triggering It (Peabody Publishing, 2010)
  • Business Valuation: An Integrated Theory, Second Edition (John Wiley Sons, Inc., 2008) with Travis W. Harms, CFA, CPA/ABV
  • Buy-Sell Agreements: Ticking Time Bombs or Reasonable Resolutions? (Peabody Publishing, LP, 2007)
  • Valuing Shareholder Cash Flows: Quantifying Marketability Discounts (Peabody Publishing, LP, 2005)
  • Valuing Enterprise and Shareholder Cash Flows: The Integrated Theory of Business Valuation (Peabody Publishing, LP, 2004)
  • Quantifying Marketability Discounts (Peabody Publishing, LP, 2001, 1997)
  • Valuing Financial Institutions (Business One Irwin, 1992)

In addition to these books, Chris is a contributing author to An Estate Planner’s Guide to Revenue Ruling 59-60, published by Peabody Publishing, LP in 2010; and Valuation for Impairment Testing, published by Peabody Publishing, LP, in 2001.


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