John Robinson

John Robinson is President & CEO of Strategic Succession, an independent advisory firm that has been helping business owners build value in their companies and optimize sale or succession outcomes for 35 years. He helps clients align personal and business goals, such as preparing their businesses for a transition to new ownership, estate planning, risk management and actively developing multiple contingencies to maximize value.

He is a Certified Financial Planner (CFP), Elder Planning Counsellor (EPC) and Certified Exit Planning Advisor (CEPA) designation from the Chicago-based Exit Planning Institute. The Institute is the leading worldwide association of professional advisors helping business owners create and execute proactive exit strategies.

John is also the founder of the Trusted Advisor™ Network, which provides complementary advisory services for business owners. In collaboration with colleagues in the Trusted Advisor™ Network, John creates business succession strategies, business value enhancement & personal wealth plans.

Active in the community both professionally and personally, John participates in a variety of organizations including The Association for Corporate Growth and Advocis Estate Planning Council. In his spare time, he serves on the Board of Directors for the Scottish Rite Charitable Foundation and is a contributing member of Rain City Housing & Support Society.John Robinson is CEO of Strategic Succession.

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Articles by John Robinson


Prepare Early to Close Faster (and Better!) Prepare Early to Close Faster (and Better!) Prepare Early to Close Faster (and Better!) Prepare Early to Close Faster (and Better!)


While we know the importance of due diligence during a sale, did you know that doing it before you enter the sales process can give you a...

exit planning exit planning exit planning exit planning


If you’re anything like the average mid-market business owner, chances are you don’t have a formal exit plan. While you may feel there is...