Mary Adams

For nearly 30 years, I have helped business leaders conquer challenges such as growth, change, mergers and acquisitions. Along the way, I have lived the shift from the Industrial to the Social Era. This shift is driving a need for basic changes in how we measure, manage and monetize our collective knowledge.

I have deep expertise in intangible capital, the key asset class for companies today, providing 80% of the value and 100% of the competitive advantage of the average company today. In connection with this work, I co-authored Intangible Capital and founded the IC Knowledge Center which was re-launched in January 2013 as smarter-companies.

My clients have included consultants and executives in private companies in technology, services, healthcare, construction and traditional industry. The results of our work together is seen in doubled pricing, sales and value, new financings and corporate mergers.
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Articles by Mary Adams


A Valuation Is Not Always the Best Way to Measure Value A Valuation Is Not Always the Best Way to Measure Value A Valuation Is Not Always the Best Way to Measure Value A Valuation Is Not Always the Best Way to Measure Value


Intangibles make up 80% of the value of the average business. Understanding these intangibles helps create a map of how different parts of...