Definition - What does Vertical Integration mean?
Divestopedia explains Vertical Integration
- a mill that supplies the raw materials for the clothes;
- the manufacturing facilities producing the clothes; or
- retailers that sell the clothes.
These are just a few examples of vertical integration; however, depending on the business it could reach even farther backward or forward into the supply or distribution chain. By controlling more of the chain, firms can sometimes increase profits and market share because they can reduce the amount that is outsourced.