What Does Road Show Mean?
A road show is a series of marketing events comprised of business meetings and conferences. During a road show, which is organized across different geographic regions and cities, the top management teams of a firm offering securities talk to the potential buyers as well as opinion makers such as analysts and brokers.
Road shows are an important part of an initial public offering (IPO) process because they enable favorable opinions, making for the successful closing of the offer. Sometimes no-deal road shows are also organized to communicate with the public and the opinion makers in order to improve public perception about a company or a group of companies when no sale of securities or other assets is planned.