Exits Are Inevitable; Failure Is Not

By Mark Tepper
Published: April 1, 2019 | Last updated: March 22, 2024
Key Takeaways

We all have to exit our companies someday, but whether we do it well or poorly can be decided by some good planning.


We understand that business owners are so busy addressing today’s economic challenges that they can overlook the critical task of exit planning. We also understand that, at some point, all owners exit their businesses. When that day arrives, owners want to exit on their terms, the most important of which are financial independence and choosing the person or entity that will receive or buy the business.


Designing a Good Exit Plan

Designing a comprehensive exit plan — which is both based on your exit objectives and flexible enough to adapt to changing economic, business and personal circumstances — can be the difference between liquidating your company and selling it for millions of dollars.

Let’s look at the characteristics of a good exit plan in light of a sad, but common, story of two hypothetical business owners who failed to plan:


Several years ago, Doug, an exit planning advisor, met with Jim and Tim McCoy, the owners of a thriving construction company. What Doug assumed would be a business-planning meeting turned into a “we are getting out of business so how do we do it?” meeting. As successful as they were, the McCoys were tired of navigating the labyrinth of government regulation and paying ever-increasing taxes. Ultimately, the day-to-day grind of running a multi-million dollar company had taken its toll.

For the McCoys, a sale to a third party was not feasible not only because neither brother was willing to remain with the company after the sale, but also because they had failed to develop a strong management team. Few savvy buyers will purchase a company without a great management team committed to remaining after the sale.

Transferring ownership to one or more key employees also was out of the question. None had been groomed to assume ownership responsibilities nor had the McCoys taken action to fund this type of buyout.


Transferring the company to their children was impossible, because both owners’ children were too young to be active in the company.

The McCoys’ only exit option was to liquidate, because their highly profitable company had little worth beyond the value of its tangible assets. After the liquidation sale, dozens of employees lost their jobs, and Jim and Tim left millions of dollars on the table.


How Can You Avoid the McCoys’ Fate?

  • Plan Ahead: The issues Jim and Tim ignored (including not grooming a management team and failing to plan) proved to be their downfall. However, these and most other issues — if addressed in advance of an owner’s exit — can be resolved in a manner that (1) is cost-efficient; (2) enables the business to be transferred; and (3) adds to the value of the business. In our experience, most owners with exit plans need 5–10 years to implement all of the strategies necessary to exit successfully. Owners without exit plans spend far longer than that waiting and hoping for a buyer.
  • Set Measurable Goals: An exit plan must set goals, provide accountability, and measure results. This is especially important when goals include protecting and growing value, and minimizing taxes.
  • Incorporate Flexibility: Plans should have the flexibility necessary to react quickly and effectively when the unexpected happens.
  • Use a Proven Process: Ultimately, we suggest that owners engage in The Seven Step Exit Planning Process™, a systematic process that has helped thousands of owners exit their businesses. One way to look at our exit planning process is to associate each Step with a question. As you progress through the process, you will be able to answer “Yes” to each one.

Seven Step Exit Planning Process

  1. Setting Exit Objectives: Do you know your retirement goals and what it will take — in cash — to reach them?
  2. Determining Business Value: Do you know what your business is worth today, in cash?
  3. Increasing Business Value: Have you identified the best ways to increase your company’s value and cash flow?
  4. The Third-Party Sale: Do you know how to sell your business to a third party without having to pay exorbitant taxes?
  5. Transfer Your Business to Insiders: Do you know how to transfer your business to insiders (family members, co-owners, or employees) for cash, rather than give it away?
  6. Protect Your Business: Do you have a continuity plan for your business should you die or become disabled?
  7. Protect Your Family: Do you have a plan to secure your family’s financial security should you die or become disabled?


The thought and actions that go into answering these questions constitute your unique exit plan. For more information about how to begin answering each of the aforementioned questions affirmatively, contact us today.

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Written by Mark Tepper | President/Founder/Wealth Advisor

Mark Tepper
Mark Tepper is President of Strategic Wealth Partners and one of its founding members. While he works with a variety of clients, Mark specializes in the wealth management and financial planning needs of entrepreneurs and other high net worth individuals.Mark appears regularly on CNBC and Fox Business as a financial contributor and is the

author of Walk Away Wealthy: The Entrepreneur’s Exit-Planning Playbook, published in 2014. He is scheduled to release his second book which addresses high net worth planning and investment strategies in early 2017.

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