Divestopedia - The Middle Market M&A Education Site


(Divestopedia) is a resource for entrepreneurs who want to sell their business for the best price and terms. Whether you are thinking of selling, have started a sales process, or are post deal, we aim to arm you with the knowledge required to maximize value and limit your downside risk.

(Divestopedia) was a dream of several Professionals working in the business of valuing and selling your Company. You get to hear about the lessons hard learned and experiences, both good and bad, we have had in our field. We see the process happening on a regular basis and we want to tell you all about it.


Divestopedia™ is a family affair. It was started by the father-and-son team of Dale and Cory Janssen.

John Carvalho, CA, CBV, CF - President, Stone Oak Capital Inc.

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John is President and founder of Stone Oak Capital Inc., an acquisition and value creation advisory firm. For over a decade, John has served his clients on numerous valuation, acquisition and divesture assignments in a wide variety of industries. Through his transactional experience, John has studied how buyers perceive value and has been able to apply these concepts to help increase the value of his mid-market clients. John holds the Corporate Finance designation, is a Chartered Business Valuator, and a Chartered Accountant. He had made it his life's mission to help entrepreneurs build valuable businesses and (Divestopedia) serves as an avenue for this cause.

Dale Janssen - Co-founder Janalta Interactive Inc.

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Dale has spent a lifetime in IT. Heck, he graduated from university before there was even such a thing as computing science degrees. In the not-too-distant past, Dale owned and operated a national Microsoft, Novell, IBM and Cisco training company with offices across Canada. In this capacity, he was a Certified Microsoft Instructor, Master Certified Novell Instructor, MCSE, CNA, CNE, MCSE and a whole bunch of other letters too. During this time, he won a series of industry awards, including one for the top training company in North America.

Dale started and developed one of the first Gold Novell Authorized companies in Canada and branched out in technical training. This training company expanded across Canada and was eventually sold to Executrain of Canada, which in turn was absorbed by CDI College in Canada. During this time Dale sat on several Novell and Microsoft Advisory Boards and watched the advent of Certification Training on the Internet. He purchased and developed one of the largest certification websites on the Internet, Cramsession.com and eventually sold it to BrainBuzz of Tampa, Florida. Since that time, he has started, developed, managed and flipped several popular web properties.


Cory Janssen - Co-founder Janalta Interactive Inc.

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Cory always had an interest in "things techie" but found his niche in the crossroads between finance and the Web. He was the co-founder of Investopedia.com, one of the most successful financial sites on the Internet. Investopedia was sold to Forbes Media in 2008 and he now spends most of his time dreaming up other projects for the Web.

Our Distinguished Advisory Board

(Divestopedia) is assembling some of the best minds advising on the process of preparing and executing the sale of mid market businesses. They work in the field daily and see the process happening on a regular basis. (Divestopedia) is lucky enough to have the benefit of these Board of Advisor members and their many years of experience.

Noah B. Rosenfarb, CPA - Freedom Exit Advisors

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Noah Rosenfarb, CPA/ABV/PFS has devoted his career to advising business owners on all things related to money. He is a Personal CFO and Holistic Wealth Coach at Freedom Exit Advisors, which provides middle market business owners guidance on how to successfully transition out of the management and or ownership of their company.

Scott Yoder, CEPA, CM&AA, CPA- Freedom Exit Advisors

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Scott Yoder, CEPA, CMAA, CPA (inactive) is Managing Director of Freedom Exit Advisors, an advisory firm with offices in New York, New Jersey and Florida that specializes in developing and implementing strategic succession and exit plans for middle market business owners. Freedom Exit provides business owners an informed, systematic, and financially rewarding exit; all on their terms.

Why Should You Pay Attention?

Our terms and articles cover anything and everything to do with the process of determining if you should sell your business, how to go about doing so and what "gotchas" you should be aware of along the way. (Divestopedia) is solely committed to delivering you impartial content that is easy to understand, specific to corporate valuations and free. This doesn't mean we don't cover peripheral concepts like retirement and employee retention, but it does mean that we look at those topics as they relate to you, the company owner, broker or curious reader.

No textbook in business school can prepare you for the roller-coaster of selling. We believe the best way to learn is to get the experience of those who have been there before -- the entrepreneurs, investment bankers, serial buyers and other service providers who have gone through the process.

Janalta Interactive

Divestopedia is part of the Janalta Interactive network of sites, which focuses on creating highly insightful and actionable content within niche industry verticals: