Bill Gullan

Bill is Finch Brands’ lead strategist and one of the premier brand developers in the marketplace. He has been the prime mover in the development of breakthrough strategies for Affliction, American Express, AT&T, Daffy’s, Everlast, General Mills, Herman Miller, IBM, Joseph Abboud, Kraft, Microsoft, Volkswagen and World Wrestling Entertainment. To bring Finch Brands’ strategies to life, he frequently serves in adjunct executive positions for our clients.

Classically ‘liberal artsy’ in a way that supports the broad scope of FInch Brands’ efforts, Bill has been featured across the business, media and academic realms and is in high demand for his insight, experience, and sense of humor. In addition to leading Finch Brands, Bill hosts the ‘Real-World Branding’ podcast that features the stories of compelling brand and business-builders.

Expertise:

  • Brand development and management, especially for companies that are going through a merger and acquisition
  • Full cycle marketing planning and execution
  • Qualitative and quantitative marketing research including focus group moderation
  • Translation of business strategies into award-winning creative execution
  • Public relations and corporate communications
  • Strong P&L management and team leadership

Articles by Bill Gullan


10 Brand Architecture Strategies After M&A 10 Brand Architecture Strategies After M&A 10 Brand Architecture Strategies After M&A 10 Brand Architecture Strategies After M&A


Have you considered your branding strategy, post-acquisition? What your brand says to your customer base directly impacts the potential of...

What Role Does Your Brand Play in a Successful M&A? What Role Does Your Brand Play in a Successful M&A? What Role Does Your Brand Play in a Successful M&A? What Role Does Your Brand Play in a Successful M&A?


Brand strength and value is often overlooked during a merger and acquisition. However, brands carry a lot of value and influence how...

Key Ingredients to Making M&A Brand Decisions Key Ingredients to Making M&A Brand Decisions Key Ingredients to Making M&A Brand Decisions Key Ingredients to Making M&A Brand Decisions


There are many factors to consider when finalizing the resulting new brand (or re-branding) from a merger and acquisition. This article...