Bill Gullan Contributor Bio - Divestopedia

Bill Gullan


Bill is Finch Brands’ lead strategist and one of the premier brand developers in the marketplace. He has been the prime mover in the development of breakthrough strategies for Affliction, American Express, AT&T, Daffy’s, Everlast, General Mills, Herman Miller, IBM, Joseph Abboud, Kraft, Microsoft, Volkswagen and World Wrestling Entertainment. To bring Finch Brands’ strategies to life, he frequently serves in adjunct executive positions for our clients.

Classically ‘liberal artsy’ in a way that supports the broad scope of FInch Brands’ efforts, Bill has been featured across the business, media and academic realms and is in high demand for his insight, experience, and sense of humor. In addition to leading Finch Brands, Bill hosts the ‘Real-World Branding’ podcast that features the stories of compelling brand and business-builders.


  • Brand development and management, especially for companies that are going through a merger and acquisition
  • Full cycle marketing planning and execution
  • Qualitative and quantitative marketing research including focus group moderation
  • Translation of business strategies into award-winning creative execution
  • Public relations and corporate communications
  • Strong P&L management and team leadership

Articles by Bill Gullan

  • paper-furniture

    10 Brand Architecture Strategies After M&A

    Have you considered your branding strategy, post-acquisition? What your brand says to your customer base directly impacts the potential of your new acquisition. Here are 10 strategies to help you maximize your profits with your new business.

  • human-people-person-collage-poster-art-brochure-flyer-paper-beverage

    Key Ingredients to Making M&A Brand Decisions

    Once you have completed a merger or acquisition, the new company that is born requires its own identity. Branding plays an integral role in merger and acquisition success. With 70-90% of mergers failing to create value,...

  • paper-accessories

    What Role Does Your Brand Play in a Successful M&A?

    Given the importance of branding in conjunction with an M&A event, one might expect that it is among the most deeply considered topics of any deal. However, in the wake of the countless complex decisions that the leadership...

Go back to top