Bill is Finch Brands’ lead strategist and one of the premier brand developers in the marketplace. He has been the prime mover in the development of breakthrough strategies for Affliction, American Express, AT&T, Daffy’s, Everlast, General Mills, Herman Miller, IBM, Joseph Abboud, Kraft, Microsoft, Volkswagen and World Wrestling Entertainment. To bring Finch Brands’ strategies to life, he frequently serves in adjunct executive positions for our clients.
Classically ‘liberal artsy’ in a way that supports the broad scope of FInch Brands’ efforts, Bill has been featured across the business, media and academic realms and is in high demand for his insight, experience, and sense of humor. In addition to leading Finch Brands, Bill hosts the ‘Real-World Branding’ podcast that features the stories of compelling brand and business-builders.
Expertise:
Have you considered your branding strategy, post-acquisition? What your brand says to your customer base directly impacts the potential of your new acquisition. Here are...
There are many factors to consider when finalizing the resulting new brand (or re-branding) from a merger and acquisition. This article overviews the key items you need...
Brand strength and value is often overlooked during a merger and acquisition. However, brands carry a lot of value and influence how successful your M&A will be in the...
