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John Warrillow

John Warrillow is the founder of The Sellability Score and author of the book "Built to Sell: Creating a Business That Can Thrive Without You". Throughout his career, John has started and exited four companies and is a sought-after speaker and angel investor.

John's new book, The Automatic Customer: Creating a Subscription Business in Any Industry, is scheduled to be released in February 2015.


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Q&A by John Warrillow



Well, I think the biggest one is waiting too long to sell. The length of time between the day the owner says, "Yeah, I want to sell...


Certainly profitability is going to be critical, but so is growth rate. Based on the 32 different variables that we use to measure the...


The first thing to know is that the working capital calculation is the second most important number on our offer sheet. So when a business...


I think the question really comes down to asking a basic question to the business owner and that is, "who is out there in the...


When we look at the research from about 13,000 business owners that have used the Sellability Score, we analyzed and mesured the results...


It’s actually the topic of a new book coming out in February 2015, The Automatic Customer: Creating a Subscription Business in Any...


Building a business with more recurring revenue, as opposed to one with one-off revenue, has almost a direct correlation to an improvement...

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