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Clicks and Mortar

Definition - What does Clicks and Mortar mean?

Clicks and mortar is a term used to describe a traditional, physical, brick-and-mortar store that also has an online, e-marketing portal. In the context of mergers and acquisitions, the fundamental shift from bricks and mortar to clicks and mortar has changed the rules of due diligence.

Divestopedia explains Clicks and Mortar

As the economy increasingly shifts, old economy bricks and mortar firms are taking advantage of the Web and increasing their presence on the Internet. As a result, clicks and mortar has increasingly become the norm. The assets of clicks and mortar firms include intellectual property and information as well. Due diligence requires the review of open source software and its potentially viral effect on issues arising from doing business electronically. Electronic due diligence is essential when computer information is held or created. Most agreements focus on tangible property concepts, but as intellectual property rights are becoming more important, acquisition agreements have to focus on intangible intellectual property rights as well.

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