Definition - What does Pitchbook mean?
The pitchbook is a detailed, data rich document that describes a company's business, provides historical financial information and projections, details on assets, and offers a summary of a preferred transaction structure and steps. The main purpose of a pitchbook is to elicit interest from prospective buyers and generate an expression of interest.
Divestopedia explains Pitchbook
Some key areas that a pitchbook should describe in detail include:
- The company's key customers and how diversified the customer base is;
- Barriers to entry for competitors;
- Ability and plan to achieve future projections;
- Future growth opportunities;
- Strength of management team;
- Scalability of operations; and
- Opportunities in the external market place.